Tuesday, September 2, 2008

Sportsgirl: the Lift Off issue

Sometimes with so many magazines I wanted to buy with little money I have, my only option is to pick up whatever -is-there-for-free.
Sportsgirl catalogue is one of my favourites.
Last weekend, Sportsgirl opened its biggest flagship store on Bourke St, Melb. The store will be the ultimate place for a Sportsgirl experience with stylist, make-up artist and DJs on set.
While I haven't got a chance to visit their brand new store, I'm quite contented with their latest catalogue, "The Lift Off" issue.

Different from the back issues where it mostly just featured fashion spread, this issue has a lot of snippet articles, making the catalogue more magazine-like (which I absolutely love).

Articles include:
Sportsgirl's model profiles, 8 Ways with a Scarf and Make-Up tips from the make-up artist.

The promotion of their online presence is clearly noticeable. Jumping online, Sportsgirl has got a blog, photo gallery and event details.

While I'm not a regular at Sportsgirl, I do like their approach to market their products.
And what I do love more than anything else? The catalogue, of course.
For more: Sportsgirl; you know you want to.


Bianca said...

hey there!
cool blog! i've just linked you on my blog. :D

i was just wondering, how did you get that 3 column layout? ive been searching around for it for ages... i dont know how to get it.

frankie-lou and tallulah said...

yes i love picking up the sportsgirl catalogue in the store too... lol... i heard about the new big flagship store... but live in Sydney:(