Sportsgirl catalogue is one of my favourites.
Last weekend, Sportsgirl opened its biggest flagship store on Bourke St, Melb. The store will be the ultimate place for a Sportsgirl experience with stylist, make-up artist and DJs on set.
Different from the back issues where it mostly just featured fashion spread, this issue has a lot of snippet articles, making the catalogue more magazine-like (which I absolutely love).

While I haven't got a chance to visit their brand new store, I'm quite contented with their latest catalogue, "The Lift Off" issue.
Articles include:
Sportsgirl's model profiles, 8 Ways with a Scarf and Make-Up tips from the make-up artist.

The promotion of their online presence is clearly noticeable. Jumping online, Sportsgirl has got a blog, photo gallery and event details.
While I'm not a regular at Sportsgirl, I do like their approach to market their products.
And what I do love more than anything else? The catalogue, of course.
For more: Sportsgirl; you know you want to.
2 comments:
hey there!
cool blog! i've just linked you on my blog. :D
i was just wondering, how did you get that 3 column layout? ive been searching around for it for ages... i dont know how to get it.
yes i love picking up the sportsgirl catalogue in the store too... lol... i heard about the new big flagship store... but live in Sydney:(
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